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What is bigger thinking?

edited September 2007 in General
I saw a commercial on tv just now, mentioning "bigger thinking" What is your definition of bigger thinking and what does it ultimately accomplish? Looking for some friendly discussion :)

Comments

  • edited September 2007
    It's a way of looking at things with an eye toward innovation. To explore a new approach, not the most obvious solution. what can I do that makes a new experience for everyone. One that is satisfying because it's fresh and unexpected and pauses you to think again.
  • edited September 2007
    Thinking outside of the box? Ambitious thinking?

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